How to drive customer satisfaction through marketing

Customer knowledge is power. Here are three things your marketing strategy should cover in order to drive customer satisfaction and long term revenue.

Always ask the customer’s preference on contact frequency and type. A recent survey showed:

• Only 12% of companies ask their customers if they prefer e-mail contact.
• 80% of marketers surveyed thought customer preferences were very important but only 53% acted on them.

Ensure that all parts of the business are aligned in terms of collecting and acting on the information that the marketing team need.