by Wendy Lee | Feb 13, 2019 | Uncategorized
To fully understand the scope of customer experience optimisation, we must define exactly what customer experience is. What many don’t realise is that customer experience spreads far beyond the purchase, website visit, or even a customer service contact.It...
by Wendy Lee | Feb 13, 2019 | Customer Experience, Customer Focus, Customer Surveys, Mystery Shopping, Net Promoter Score
1. Mystery Shopping Vs SurveysMystery shopping programs, such as those offered by ACA provide detailed insight into Customer experience. Mystery shopping reporting is targeted specifically to the needs of individual companies and benchmarks they want to measure.When...
