Wait for it… only 1% of advised consumers were aware versus 10% of non-advised. This could apply to any business with complexity (Or even no complexity). One option to address this is have the customer experience checked by experts (We have been doing this for...
Great article on CX – 50% of execs said they were going to focus on customer experience in 2018 to differentiate their businesses. A key addition to the base of starting to build a customer-focused business is to use mystery shopping to benchmark behaviours at every...
